SXSW 2024 Branding and Music Favorites

In 2024, I had the opportunity to be part of the SXSW official branding team, where I focused on documenting some of the major sponsors backing this iconic international event. As I navigated through the bustling streets of Austin, TX, during the festival, I captured moments that showcased the essence of creativity, innovation, and collaboration that define SXSW. Among the myriad of photos I took, a few stand out as my favorites – each encapsulating the vibrant energy and spirit of the event. From captivating displays at sponsor booths to inspiring keynote speakers, my lens immortalized the unique blend of technology, music, and film that makes SXSW a truly unparalleled experience.

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